OBEY
OBEY CLOTHING – SINCE 1989
OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.
THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.
OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.
OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.
ANDREA CARGO MINI SKIRT
HAPPY BOOMBOX HEAVYWEIGHT T-SHIRT
SCRIBBLE SQUARE DREY TANK
CUSTOM GARMENT DYED TANK WITH GRAPHIC 100% COTTON RIB RELAXED FIT
FUZZY CHERRY PIGMENT T-SHIRT
BOYFRIEND TEE WITH PRINTED GRAPHIC 100% COTTON RELAXED FIT
OBEY Elixer Puffer
Donna Big Cord Pants
Wide leg corduory pants Relaxed, baggy silhouette Elasticated back Button and zip fly closure Front slit pockets and back patch pockets 100% Cotton Imported
MARINO SHORT
OVERSIZE FIT HI WAIST PLEATED SHORTS. 100% COTTON.
MARINO CROPPED TOP
REGULAR FIT FITTED STRAP CROPPED TOP W/SMOCKED ELASTIC BACK. 100% COTTON.
OBEY Shanks Jersey