OBEY
OBEY CLOTHING – SINCE 1989
OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.
THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.
OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.
OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.
PULLOVER HOODIE CLASSIC T-SHIRT
DESCRIPTION CLASSIC FIT. T-SHIRT. 100% COTTON.
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SYLVIE POLO SWEATER
REGULAR FIT RIB KNIT POLO SWEATER 100% ACRYLIC SKU: 251000113 MODEL IS 5'7 WEARING A SIZE SMALL
What We Want Is Peace T-Shir
HEAVYWEIGHT BOX FIT T-SHIRT. 100% COTTON.
OBEY Bigfoot Tee
Heavyweight cotton t-shirt by OBEY with a graphic printed at the front. Standard fit tee with short sleeves and a ribbed knit crew neck. Content + Care- 100% Cotton- Machine...
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OBEY DAVID CARDIGAN
RELAXED FIT PLAID WOVEN CARDIGAN. 100% COTTON.
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OBEY Pegasus Old School Crew
Add some mythical vibes to your wardrobe with this sweatshirt from OBEY. Features a crew neck, drop shoulders, long sleeves and a pegasus print to the front. Content + Care-...
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In Bloom Organic Tee
REGULAR FIT. ORGANIC T-SHIRT. 100% ORGANIC COTTON.
STARS BEANIE
STANDARD FIT. ACQUARD PATTERN CUFF BEANIE W/ OBEY EMBROIDERY. 100% ACRYLIC.
OBEY Flame Fingers
Obey Maxine T-Shirt
OBEY brings fresh new graphics to your collection starting with the Maxine T-Shirt. This cute and casual tee features short sleeves, a crew neckline, and a custom front graphic. Solid...
Easy Digital Short
Digital Woven SS