OBEY

OBEY CLOTHING – SINCE 1989

OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.

THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.

OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.

OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.


MOB / JESSUP GRIP TAPE

$8.00
Sold Out

Obey Vintage Lotus Shepard Organic Tee

REGULAR CLASSIC FIT. T-SHIRT. 100% COTTON.

$55.99

OBEY TAB CREWNECK

DESCRIPTION REGULAR FIT. FLEECE CREW WITH OBEY EMBROIDERY. 58% COTTON 42% POLYESTER.

$79.99
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Antoinette Tee

$44.99

Big Boy Belt

ADJUSTABLE WEB BELT WITH SILVER HARDWARE AND A OBEY EYE LABEL. 60% COTTON / 40% POLYESTER.

$29.99

POINT ORGANIC POCKET T-SHIRT

SHORT SLEEVE POCKET TEE WITH LOGO LABEL. 100% ORGANIC COTTON.

$59.99

ESTABLISHED WORKS EYES SWEATSHORT

$79.99

OBEY DAVID CARDIGAN

RELAXED FIT PLAID WOVEN CARDIGAN. 100% COTTON.

$62.99

PULLOVER HOODIE CLASSIC T-SHIRT

DESCRIPTION CLASSIC FIT. T-SHIRT. 100% COTTON.

$34.99

In Bloom Organic Tee

REGULAR FIT. ORGANIC T-SHIRT. 100% ORGANIC COTTON.

$49.99

STARS BEANIE

STANDARD FIT. ACQUARD PATTERN CUFF BEANIE W/ OBEY EMBROIDERY. 100% ACRYLIC.

$34.99

OBEY Flame Fingers

$44.99