OBEY

OBEY CLOTHING – SINCE 1989

OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.

THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.

OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.

OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.


Obey Vintage Lotus Shepard Organic Tee

REGULAR CLASSIC FIT. T-SHIRT. 100% COTTON.

$55.99

Friday Poplin Dress

$109.99
Sold Out

POINT ORGANIC POCKET T-SHIRT

SHORT SLEEVE POCKET TEE WITH LOGO LABEL. 100% ORGANIC COTTON.

$59.99

OBEY TAB CREWNECK

DESCRIPTION REGULAR FIT. FLEECE CREW WITH OBEY EMBROIDERY. 58% COTTON 42% POLYESTER.

$79.99

OBEY Flame Fingers

$44.99

Obey Lowercase Pullover Hoodie

REGULAR FIT FLEECE HOOD WITH LOGO EMBROIDERY. 58% COTTON 42% POLYESTER.

$99.99
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Big Boy Belt

ADJUSTABLE WEB BELT WITH SILVER HARDWARE AND A OBEY EYE LABEL. 60% COTTON / 40% POLYESTER.

$29.99

JOANIE PLAID SKIRT

REGULAR FIT. BUTTON UP PLAID MINI A-LINE SKIRT. 64% POLYESTER / 34% RAYON / 2% SPANDEX.

$89.99

Regina Crew

CLASSIC FIT PULLOVER CREW NECK SWEATSHIRT WITH FULLER SLEEVES, COMES IN A MEDIUM WEIGHT BRUSHED BACK FLEECE, FEATURES A CUSTOM OBEY JACQUARD RIB NECKB&. 100% COTTON.

$79.99

Obey Maxine T-Shirt

OBEY brings fresh new graphics to your collection starting with the Maxine T-Shirt. This cute and casual tee features short sleeves, a crew neckline, and a custom front graphic. Solid...

$47.99

Easy Digital Short

$84.99

Digital Woven SS

$84.99