OBEY

OBEY CLOTHING – SINCE 1989

OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.

THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.

OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.

OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.


FLOWER RUBIES ORGANIC VINTAGE T-SHIRT

CLASSIC FIT. ORGANIC VINTAGE STYLE LIGHTWEIGHT T-SHIRT. 100% ORGANIC COTTON.

$55.99

Obey Eyes Icon 3

From Obey comes this Eyes Icon Tee crew neck t-shirt with a their signature 'eyes' print graphics to the front. Constructed from 100% cotton it features rib neck trims.  Eyes Icon Tee Black 100%...

$39.99

OBEY Flower Rubylith Tee

REGULAR CLASSIC FIT. T-SHIRT. 100% COTTON.

$39.99

POINT ORGANIC POCKET T-SHIRT

SHORT SLEEVE POCKET TEE WITH LOGO LABEL. 100% ORGANIC COTTON.

$59.99

Nils Tee SS

REGULAR FIT. SHORT SLEEVE T-SHIRT WITH OBEY EMBROIDERY. 100% ORGANIC COTTON. SKU:131080303. MODEL IS 6FT WEARING A MEDIUM.

$54.99

Obey Vintage Lotus Shepard Organic Tee

REGULAR CLASSIC FIT. T-SHIRT. 100% COTTON.

$55.99

Friday Poplin Dress

$109.99

OBEY Raw Power Tee

REGULAR FIT. T-SHIRT MADE WITH A SOFT ORGANIC FABRICATION. 100% ORGANIC COTTON.

$44.99
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OBEY Lockdown Crew

REGULAR FIT. COLORBLOCK CREWNECK SWEATSHIRT WITH EMBROIDERY. 100% ORGANIC COTTON.

$94.99
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Mini Box Logo Hoosdie

$89.99
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Mesa Sherpa Jacket

OVERSIZED ZIP FRONT FULLY LINED SHERPA JACKET, CONTRAST TRIMS & POCKET, CUSTOM OBEY JACQUARD PATTERN OR SOLID. 100% COTTON.

$149.99
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Easy Digital Short

$84.99