DUER
We Combine Fashion and Function
DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.
Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.
Fabric Innovation is in Our DNA
To ensure that the clothes we make meet the rigourous demands of the active individual, we pride ourselves in the unique way we source, weave and blend essential fibres during the development process of our six proprietary fabrics. Our prototype garments are then worn by a crew of testers who hike, bike and explore, to make sure these new goods are ready for DUERs.
We fully believe and advocate for a shift in the shopping paradigm and encourage everyone to buy clothing that looks better, does more and lasts longer.
Live Lite Journey Short
Lightweight, this fabric is infused with technical fibres for breathability and functionality on hot weather days. A zippered thigh pocket for secure storage offers versatility across activities. 62% Cotton 30%...
Live Lite Slim Heather Grey
Men's Grey Lightweight Pants Slim Fit Slim through the hip and thigh with a slight taper at the ankle, this fabric is breathable, lightweight and crafted with stretch for maximum...
Performance Denim Slim
Men's Slim Fit Stretch Light Wash Jeans Mid-rise with a slim fit through the hip, and slight taper at the hem. Nothing beats the sophisticated style of a classic 5-pocket...
Performance Denim Commuter Shorts
Mid-rise with a slim fit through the hip. Nothing beats a classic 5-pocket style in combination with performance fibres ideal for hot weather days.Features• Signature gusset for extended range of...