DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.
Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.
Fabric Innovation is in Our DNA
To ensure that the clothes we make meet the rigourous demands of the active individual, we pride ourselves in the unique way we source, weave and blend essential fibres during the development process of our six proprietary fabrics. Our prototype garments are then worn by a crew of testers who hike, bike and explore, to make sure these new goods are ready for DUERs.
We fully believe and advocate for a shift in the shopping paradigm and encourage everyone to buy clothing that looks better, does more and lasts longer.
No Sweat Short
Men's Slim Fit Performance Short Mid-rise with a slim fit to the knee, natural TENCEL fibres offer breathability and a soft-feel with cooling features designed for hotter weather. Fabric Composition...
No Sweat Relaxed Taper
Men's Relaxed Fit Dress Sweatpant Mid-rise with a relaxed fit through the hip, and slight taper at the hem. Feels like a sweat pant and looks like a pant. Natural...
Live Lite Journey Short
Lightweight, this fabric is infused with technical fibres for breathability and functionality on hot weather days. A zippered thigh pocket for secure storage offers versatility across activities. 62% Cotton 30%...
Performance Denim Relaxed Taper
Men's Relaxed Fit Stretch Jeans Developed for athletic builds, this 5-pocket offers a relaxed fit through the hip and thigh with a tapered leg. Technical features for extended range of...
Live Free Adventure Short
In our lightweight fabric, this short hugs at the waist and features pocket detailing for a flattering silhouette. Deep front pockets Mid rise Zip fly Classic back flap pockets TENCEL™...
Live Lite Jogger BlackBerry
Women's Athletic Jogger Lightweight jogger in a relaxed fit features secure pockets for safe storage of valuables and an elastic waist with adjustable drawcord for ultimate comfort. 62% Cotton 30%...
Live Lite Slim Heather Grey
Men's Grey Lightweight Pants Slim Fit Slim through the hip and thigh with a slight taper at the ankle, this fabric is breathable, lightweight and crafted with stretch for maximum...
Performance Denim Mid Rise Slim Straight
Women's Slim Straight Fit Stretch Jeans A straight-leg style with stretch for mobility and maximum comfort. This classic cut in a mid-rise is seasonless and trend-resistant. Fabric Composition & Care 70%...
Midweight Denim High Rise Short
The quintessential denim short, made versatile with a high waist and flattering back rise shape with bar tacks at the hem for a customizable length. Rigid denim look Added stretch...
Performance Denim Slim
Men's Slim Fit Stretch Light Wash Jeans Mid-rise with a slim fit through the hip, and slight taper at the hem. Nothing beats the sophisticated style of a classic 5-pocket...
Four Way Flex Denim High Rise Skinny
Women's High Rise Skinny Fit Stretch Jeans Maximum stretch technology enables this fabric to move in all directions for ultimate comfort and flexibility. The waist hugging high rise is designed...
MIDWEIGHT DENIM HIGH RISE STRAIGHT - VINTAGE
A high rise in a classic vintage cut. Developed with stretch for comfort, this silhouette hugs at the waist with movement throughout the thigh and hip.