DUER
We Combine Fashion and Function
DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.
Since then, our clothes can be found on the likes of professional athletes, commuters, and every adventurer in-between.
Fabric Innovation is in Our DNA
To ensure that the clothes we make meet the rigourous demands of the active individual, we pride ourselves in the unique way we source, weave and blend essential fibres during the development process of our six proprietary fabrics. Our prototype garments are then worn by a crew of testers who hike, bike and explore, to make sure these new goods are ready for DUERs.
We fully believe and advocate for a shift in the shopping paradigm and encourage everyone to buy clothing that looks better, does more and lasts longer.
Live Free Adventure Pant
Men's Black Athletic Water Resistant Pant Hybrid pant and jogger built for multi-purpose wear. Features for maximum versatility include adjustable cuffs, zippered-cargo pockets, and a DWR application to offer protection...
No Sweat Everyday Pant - Laurel
Performance Denim Commuter Shorts
Mid-rise with a slim fit through the hip. Nothing beats a classic 5-pocket style in combination with performance fibres ideal for hot weather days.Features• Signature gusset for extended range of...
PERFORMANCE DENIM MID RISE SKINNY - HERITAGE RINSE
Women's Blue Skinny Fit Mid Rise Stretch Jeans This signature skinny features our waistband technology that lays flat against the body for ultimate comfort. With stretch for maximum flexibility. Fabric...
No Sweat Pant Mid Rise Skinny
Women's Mid Rise Skinny Dress Sweatpant Classic skinny fit snug throughout, hits above the ankle. This silhouette now in our signature No Sweat fabric featuring TENCEL for a soft touch....